Why Rayaan, you shameless flirt. You had me at... what did you say?
I believe it was Maya Angelou who referred to poetry as a mixture of milk tongue and goose foot. The delight in intense poetry, just as in any form of word play, from an exchange of punning, to witty observations, to improvisational drama, involves skills which are legitimate skills, but which aren't really conscious or rational. Even the construction of a strong, rational counter-argument, involves cascades of intuitive judgements which can never be captured in rules and reasons. It's a form of cognizing similar to listening to music in that several "sweet spots" associated with processing sound and language unite to create a perfect storm of cognitive and emotional richness. Flirting is likely no different, you're just using a specific mix that includes poetry, metaphor, word-play, sensuality, desire, relationship - it's an extremely cognitively rich experience. Perhaps even better than sex, in the sense that the brain is the largest sex organ, and more of it is dancing during flirting, than usually occurs in sexual crescendo; it's less intense, but more sustained. Like any other form of social experience involving the clever use of words, it saturates the brain with pleasure in ways that likely can't otherwise be experienced. I don't know that 'ego' is a good word for it. "Joy" is probably closer for me. It is a form of pure play, using some of the most fundamental aspects of our being. Skillful mastery, certainly, but I'd also suggest it's considerably more than that.