(February 18, 2015 at 10:54 am)JuliaL Wrote: I doubt the decision chain responsible for this gaff will ever be revealed.
But I don't find it too surprising, given the volume of advertising copy produced on a daily basis, that something like this would be ultimately produced.
It is unlikely that anything other than multiple dolts and yes-men should be credited with corporate stupidity like this, but.
It is also possible, that in a commercial world where the worst possible sin is to have your advertising ignored, that this was intentional. I know I would never have otherwise been remotely conscious of Krispy Kremes in the UK.
It got our attention, didn't it?
That is why I am not sure this is unintentional. It seems like as big a company someone knew. Someone or a few people should lose their jobs over this regardless.
