RE: Marmageddon!
March 19, 2012 at 6:29 pm
(This post was last modified: March 19, 2012 at 6:30 pm by Rokcet Scientist.)
That's where the global marketing concept of McD bites them in the ass: I would want to suggest this Kiwi Brekkie McMuffin to my local McD 'manager'. Maybe he would give it a go for a while. Run his own, local, small-scale prototyping product trial. If it bombed, it bombed. No big deal. But if it turned out to be a hit he could tell head-office, get brownie points, and so further cross-pollinate the McD organisation.
Sadly McD 'managers' can't fart if it's not in the corporate McD choreography.
Sadly McD 'managers' can't fart if it's not in the corporate McD choreography.
