RE: What Do You Know Today That You Didn't Know Yesterday?
June 6, 2021 at 11:38 pm
(This post was last modified: June 6, 2021 at 11:38 pm by Angrboda.)
Quote:But while the Angostura name is instantly recognizable, there’s a level of mystery surrounding the brand. First, the bitters recipe is an old family secret. In fact, only five living people know it — all of whom have agreed to preserve the secret. But it’s not just the contents inside an Angostura bottle that have long confounded drink lovers. The brand’s oversized label makes it stand out on the shelf and has long been a source of confusion for consumers. There’s a reason for that: It initially began as a mistake.
When the brand’s founder, Dr. Johann Siegert, died in 1870, he passed the family business along to his sons Carlos, Luis, and Alfredo. The Siegert brothers decided to enter a competition to get their brand some press, and decided to do a rebrand. One brother designed the new bottle, while another brother designed the new label. The problem? Neither thought to consult the other about how to size them. By the time they realized that the label was too large for the bottle, it was too late to start over; they entered the competition anyway, oversized label and all.
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