Playboy to stop showing pictures of naked women

[abaris]

It's adapting. No way to compete with the amount of free porn on the net. It isn't becoming anti porn, just shifting focus. Will it work long term? Readership went up after the shift, but will it hold long term?

Well, that's short time curiosity. The question is, what are they reporting on now? What is their intended readership? What are they doing differently compared to the shitload of other magazines on the market?

In short, they said good bye to their old USP. But they have to have one. Otherwise it's a losing game in a very competitive market. Magazines don't live by being sold on the streets. The agencies have to see a reason to invest ad money.