I'm not in the loop for how they market it to other jesus freaks. What I recall with Patterns of Evidence is that it was trumpeting the brain farts of David Rohl who figured out that if you simply move world history up by 3-4 centuries you could pretend that the Exodus story really happened.... sort of. So the movie was putting out nonsense which had been trashed by the historical/archeological community 25 years earlier.
Talking snakes my ass.
Talking snakes my ass.