How can anyone be okay with Hell ?

[Cinjin]

Is it that they just don't really believe it, or is it that they are entirely devoid of human emotions ?

Many many people love the idea of being part of an elite club. For some, that idea is reinforced whenever they tell someone else that they're going to hell. Even if its subconscious or not, it makes that person feel superior, a more worthy person if you will. Add to that, that it allows them to believe that they have a personal relationship with the most powerful being in the universe - well shit, that's like the ultimate of elite clubs. "God loves me and not only does he love me more, but he's going to burn the shit out of YOU!"
It's actually the same reason people profess to have been given visions from god. It's nothing more than an attempt at a weak small person to be more than what they actually are. It's pathetic. Hell is pathetic. Heaven is pathetic. Christianity .... is fucking pathetic.