The Ultimate Value and the signs of it in ourselves.

[Astreja]

Or do we care/love it through faith in it's value?

If someone else values something, but I don't, it has no value to me. Only to the other person.

Precisely.  It is our perception of something that gives it value.

Case in point:  I just acquired a used bass clarinet, probably at least 40 years old.  The carrying case has been repaired with tape, the plating on many of the keys has worn away, and I'll eventually have to get it repadded at a cost of $400-$500.  Because I'm a clarinet player, though, this dusty old instrument has value.

If you offered me something of higher "book" value, such as a $10,000 state-of-the-art home theatre setup, I'd look at you and say "What the fuck would I want that for?  I'm not even using the TV I already have, and I've got no room for it anyway."