Businesses don't do stuff like this purely out of the goodness of their heart. They do it to have their company name attached to good deeds, and what better way to do that than to pur your logo on a free handout. That being said, I don't see the big deal with this.
Even if the open windows of science at first make us shiver after the cozy indoor warmth of traditional humanizing myths, in the end the fresh air brings vigor, and the great spaces have a splendor of their own - Bertrand Russell