Improvement?

[lordxenu]

I think it's a nice ad. It portrays that no matter how much you try, domestic violence cannot be hidden out of sight.
I didn't see it as an invitation to steer clear from the eyes.

There is a long debate on hitting women in Islam. And not all communities explain the verse (4:43) that allows it the same way.
This has to do with how every Arabic word can be interpreted in several, usually different, ways.

But the final judge is history:

Ibn Ishaq (c. 704-768), a biographer of Muhammad, who is considered mostly reliable by modern historians (except for the miracles and some chronology), summarizes this part of Muhammad’s sermon, which was delivered during his last pilgrimage to Mecca and heard by thousands:

You have rights over your wives and they have rights over you. You have the right that they should not defile your bed and that they should not behave with open unseemliness. If they do, God allows you to put them in separate rooms and to beat them but not with severity. If they refrain from these things, they have the right to their food and clothing with kindness. Lay injunctions on women kindly, for they are prisoners with you having no control of their own persons. (Guillaume’s translation, p. 651)