Desire is certainly a side effect. Increased enjoyment may be another.
Take food - denying yourself really enhances the senses and increases the enjoyment when you break the fast. With alcohol, senses that are dulled by the big hit of the chemical rush are vastly enhanced when you abstain. It takes less alcohol to get you drunk because your body has lowered it's tolerance. On the flip side, your enjoyment of mundane sensations is heightened.
Take food - denying yourself really enhances the senses and increases the enjoyment when you break the fast. With alcohol, senses that are dulled by the big hit of the chemical rush are vastly enhanced when you abstain. It takes less alcohol to get you drunk because your body has lowered it's tolerance. On the flip side, your enjoyment of mundane sensations is heightened.