These "morons" have produced a brilliantly effective ad. It has achieved far more views, and far more people talking about environmental campaigning, by being banned than it would have done if they'd had to pay for the slots. It definitely wouldn't have been posted here for a start!
I saw this ad a few days ago. I don't watch television, and I probably wouldn't have even set eyes on it if it hadn't been so deliberately awful. The message is flawed, the timing is awkward. the morality is repugnant and the execution disgusting. And it's got everyone writing about it!
All they need to do is follow it up with a 'straight' ad to embed the brand awareness already created by this one, and they've got the basis of some very successful publicity.
I saw this ad a few days ago. I don't watch television, and I probably wouldn't have even set eyes on it if it hadn't been so deliberately awful. The message is flawed, the timing is awkward. the morality is repugnant and the execution disgusting. And it's got everyone writing about it!
All they need to do is follow it up with a 'straight' ad to embed the brand awareness already created by this one, and they've got the basis of some very successful publicity.
