(September 18, 2012 at 8:00 pm)FallentoReason Wrote: To me it would be the equivalent of asking what your favourite colour is in the census as well as your religious affiliation.
Funnily enough, asking for favorite color might not be as arbitrary as you'd first imagine.
http://askville.amazon.com/popular-colou...Id=1067007
Think about it. Knowing which color people like most and therefore which ones the consumers would respond to would be a pretty important part of market research.