The bastards ruined Toblerones!

[account_inactive]

This issue is clearly a lot more important than the US election or Brexit.

[SteelCurtain]

Lol you fatties can afford less chocogoodness.

[Alex K]

Looks like a WWII tank barrier.

But I get what market research came up with. Less product for the same price. That seems to be behind the decision.

Westwallschokolade Zartbitter

[account_inactive]

Lol you fatties can afford less chocogoodness.

https://m.youtube.com/watch?v=KBWuDhIv9B0

[Tiberius]

So...they didn't want to raise the price for their customers, but they thought giving them less chocolate for the current price was a good idea?

[account_inactive]

So...they didn't want to raise the price for their customers, but they thought giving them less chocolate for the current price was a good idea?

Pretty much.

[Iroscato]

I feel a sudden urge to write a strongly-worded letter of complaint.





Alright, a moderately-worded letter. I'm not a monster.

[brewer]

I mean, just look at this monstrosity!

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http://www.bbc.co.uk/news/uk-37904703

Some fans of Toblerone's distinctive triangular chocolate chunks are feeling down in the mouth after the look of two bars sold in the UK was changed.

Mondelez International, the company behind the product, has increased the gap between the peaks to reduce the weight of what were 400g and 170g bars.

Some consumers have described the move as "the wrong decision" and said the bigger spaces looked "stupid".

Mondelez said the move was down to the rise in the cost of ingredients.

In a statement on the Toblerone Facebook page, the company said it had to make a decision between changing the look of the bars or raising their price.

The move has resulted in the weight of the 400g bars being reduced to 360g and the 170g bars to 150g, while the size of the packaging has remained the same.

It said: "We chose to change the shape to keep the product affordable for our customers."

Never had one before, what did they used to look like?

This shape reminds me of car tire spikes. It appears to be letting the air out of quite a few people.

[abaris]

So...they didn't want to raise the price for their customers, but they thought giving them less chocolate for the current price was a good idea?

One of the oldest marketing tricks. Leaving the size of the package as is but filling it with less product. Many manufacturers over the decades have done that and got away with it.

[account_inactive]

Never had one before, what did they used to look like?

This is what they used to look like: