Homophobia

[The Grand Nudger]

The boycotts of Chik-Fil-A were IMHO an attempt to vilify people for not conforming to right-think.

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"Chick-Fil-A Appreciation Day" held on August 1, 2012 in Port Charlotte, Florida.

The Chick-fil-A same-sex marriage controversy was focused around the American fast food restaurant Chick-fil-A following a series of public comments made in June 2012 by chief operating officer Dan T. Cathy opposing same-sex marriage.
This followed reports that Chick-fil-A's charitable endeavor, the S. Truett Cathy-operated WinShape Foundation, had donated millions of dollars to political organizations seen by LGBT activists as hostile to LGBT rights. 

to wit:

In January 2011, the media reported that the American fast food restaurant chain Chick-fil-A was co-sponsoring a marriage conference along with the Pennsylvania Family Institute (PFI), an organization that had filed an amicus brief against striking down Proposition 8in California (see Perry v. Brown).[3][4][5][6][7] The PFI lobbied against a state effort to ban discrimination in Pennsylvania on the basis of sexual orientation or gender identity.[8] Responding on its official company Facebook page, Chick-fil-A said that support of the PFI retreat had come from a local franchisee, stating "We have determined that one of our independent restaurant operators in Pennsylvania was asked to provide sandwiches to two Art of Marriage video seminars."[9]
The WinShape Foundation, a charitable endeavor of Chick-fil-A founder S. Truett Cathy and his family, stated that it would not allow same-sex couples to participate in its marriage retreats.[10] Chick-fil-A gave over $8 million to the WinShape Foundation in 2010.[11]Equality Matters, an LGBT watchdog group, published reports of donations by WinShape to organizations that the watchdog group considers anti-gay, including $2 million in 2009, $1.9 million in 2010 and a total of $5 million since 2003, including grants to the Family Research Council and Georgia Family Council. WinShape contributed grants to the Fellowship of Christian Athletes, and Exodus International, an organization noted for supporting ex-gay conversion therapy.[12]

Protestors at a [url=https://en.wikipedia.org/wiki/Memphis,_Tennessee]Memphis, Tennessee Chick-fil-A store on Same Sex Kiss Day

The Marriage and Family Foundation received $994,199 in 2009[13] and $1,188,380 in 2010. The Family Research Council, an organization listed as an anti-gay hate group by the Southern Poverty Law Center in Winter 2010,[14][15][16][17][18] received $1000.[19][20][21]
Tax filings for 2012 showed that Chick-fil-A created a new foundation, the Chick-fil-A Foundation, to provide grants to outside groups. It funded only one previously funded group, the Fellowship of Christian Athletes. Other filings for WinShape Foundation showed no funding for groups opposed to LGBT causes.[2]

https://en.wikipedia.org/wiki/Chick-fil-...ontroversy

It wasn;t what they were thinking, right think or wrong think or whatever scareword you want to employ next..it followed what they were -doing-.  Will your opinion accommodate these facts? No. It didn't then, it hasn't in the interim, it won't now.

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IDK if anybody ever cares to read those links..but the real choice bit in there..is that the effect was that profit went up.  A bunch of bigoted shit for brains christers stomped out to the Pollo Palace and bought food even though they didn't before or wouldn't have otherwise..and those people are our "moderates"...that silent majority.

While it wasn't an attempt to vilify anyone on the basis of thought policing..somehow, the organization attained palpable (and profitable) heroic status with christians....for being bigoted assholes and providing millions of dollars to bigoted causes. Long story short.

Carry Moar Water, Neo?