I don't think it's just simply about goals. It's about conditioning as well, about one's attitude towards these matters, about one's ideals, and so on.
I ought not to steal someone else's wallet for one of many potential reasons including (1) I would feel like shit if I were to do so (2) I'll be worried that karma will bite me in the ass one day and someone else will steal my wallet (3) if I get caught, I'll be arrested and taken to jail, my reputation will go down, my employer will fire me, my fiancee will hate me, other repercussions that may result from doing so, (4) I have an ounce of empathy (5) I had my wallet stolen once so I know how it would feel to have someone else's wallet stolen (6) I stand for property & intellectual rights and other human rights, etc.
I ought not to steal someone else's wallet for one of many potential reasons including (1) I would feel like shit if I were to do so (2) I'll be worried that karma will bite me in the ass one day and someone else will steal my wallet (3) if I get caught, I'll be arrested and taken to jail, my reputation will go down, my employer will fire me, my fiancee will hate me, other repercussions that may result from doing so, (4) I have an ounce of empathy (5) I had my wallet stolen once so I know how it would feel to have someone else's wallet stolen (6) I stand for property & intellectual rights and other human rights, etc.