Love is an emotional force discovered by the Maltusians billions of year ago shortly after the universe began. Its properties align with several emotional concepts of higher attachment and familial feelings, and manifests as violet energy. When a number of the Maltusians later settled on Oa to become the Guardians of the Universe, the females of their race took issue with the notion of abandoning emotion in favour of logic, and departed to eventually settle on the planet Zamaron, where they tuned themselves to love through star sapphire crystals.
If you believe it, question it. If you question it, get an answer. If you have an answer, does that answer satisfy reality? Does it satisfy you? Probably not. For no one else will agree with you, not really.