I started going to Borders at a mall in Roseville in 1998. It even had Borders - Sacramento (the main city that Roseville is a suburb of) tee shirts. So, automatically, Borders was going to be a super coolplace, I thought. I do miss it. Great selection of magazines that are hard to find elsewhere, plus Ijust love the look of a display of freshly new books. Books are an art form. The writing within them, the cover art, etc.
Also, I'm one who is kind of fascinated by corporate branding, and I thought Borders just had a sleek logo. A good logo system is important to me. It's part of communication.
All that said, when Borders' closure was imminent, I didn't go back. I think I just had some stuff depressing me at the time, and to go to Borders, which was slowly shutting down would have depressed me more. Especially in the final days.
That said, occasionally I am reminded of Borders, and the general state of the big box bookstore industry, and it gets depressing. I've always liked the bigger chain bookstores. starting with Crown Books as a kid.
Ohhh, man....
Also, I'm one who is kind of fascinated by corporate branding, and I thought Borders just had a sleek logo. A good logo system is important to me. It's part of communication.
All that said, when Borders' closure was imminent, I didn't go back. I think I just had some stuff depressing me at the time, and to go to Borders, which was slowly shutting down would have depressed me more. Especially in the final days.
That said, occasionally I am reminded of Borders, and the general state of the big box bookstore industry, and it gets depressing. I've always liked the bigger chain bookstores. starting with Crown Books as a kid.
Ohhh, man....
"For me, it is far better to grasp the Universe as it really is than to persist in delusion, however satisfying and reassuring." - Carl Sagan
