So It Seems the Anti-Vax Crowd

[Esquilax]

That's deeply depressing. But perhaps it might be the case that the anti-vaxers have done a better job marketing their point of view in conjunction with the mistrust created by pharmaceutical companies that want to drug everything, and therein lies the bigger problem?

I think it's a lot of things all at once. Fear sells, and the anti-vax movement is all about fear, which is only intensified given that we're generally talking about a product that is administered to children, and if you don't know a whole lot about vaccines then it's easy to make them seem frightening with just a basic idea of how they work and what they're made of ("you want me to inject my children with what?!")

And in the end, the people most inclined to trust the anti-vax movement are also the same people least likely to trust the scientific community, or understand how to properly find accurate information about it. It's sort of a perfect storm of playing on the ignorance and unwillingness to learn that a certain class of people has in abundance, and politically taking a strong stance in favor of vaccinations will make those same people dig their heels in even more ("I know what's best for my child, who are you to tell me what to do?!")