It's not delivery, it's insensitive.
September 9, 2014 at 4:07 pm
(This post was last modified: September 9, 2014 at 4:08 pm by StealthySkeptic.)
Twitter is a place for complex debates about important topics. It's also a place for brands to shamelessly self-promote. On Monday, these two functions collided in a terrible way.
DiGiorno Pizza, in a bafflingly tone-deaf tweet, used the hashtag "#WhyIStayed" to suggest that you might "stay" somewhere for pizza. Carelessly, it didn't notice that the hashtag is currently being used for people to hold a conversation about domestic violence and share stories of surviving abuse, in the wake of a new video showing NFL star Ray Rice's vicious attack on his then-fiancee Janay Palmer.
The social-media team at DiGiorno apparently saw #WhyIStayed trending and figured it would be a good time to plug for frozen pizza, without checking the hashtag's meaning. Whoops.
Read more here:
http://www.huffingtonpost.com/2014/09/09...90504.html
DiGiorno Pizza, in a bafflingly tone-deaf tweet, used the hashtag "#WhyIStayed" to suggest that you might "stay" somewhere for pizza. Carelessly, it didn't notice that the hashtag is currently being used for people to hold a conversation about domestic violence and share stories of surviving abuse, in the wake of a new video showing NFL star Ray Rice's vicious attack on his then-fiancee Janay Palmer.
The social-media team at DiGiorno apparently saw #WhyIStayed trending and figured it would be a good time to plug for frozen pizza, without checking the hashtag's meaning. Whoops.
Read more here:
http://www.huffingtonpost.com/2014/09/09...90504.html
Luke: You don't believe in the Force, do you?
Han Solo: Kid, I've flown from one side of this galaxy to the other, and I've seen a lot of strange stuff, but I've never seen *anything* to make me believe that there's one all-powerful Force controlling everything. 'Cause no mystical energy field controls *my* destiny. It's all a lot of simple tricks and nonsense.
Han Solo: Kid, I've flown from one side of this galaxy to the other, and I've seen a lot of strange stuff, but I've never seen *anything* to make me believe that there's one all-powerful Force controlling everything. 'Cause no mystical energy field controls *my* destiny. It's all a lot of simple tricks and nonsense.
