Interesting thought. I'll have to keep that in mind as I continue to explore, but my initial reaction is to agree that social identity theory would also shift. My limited knowledge creates a chicken/egg dilemma though. Is the moral culture idea intertwined with social identity theory and to what extent? Insofar as they can be considered separately, does one predominantly drive the other?
Haidt talks about mass communication in the last decade allowing the aggrieved to more rapidly reach a greater number of third parties. Building on this, particularly through the lens of social media, I can't help but consider the potential that it triggers a form of herd/mob mentality that previously could only be possible in groups physically together.
Haidt talks about mass communication in the last decade allowing the aggrieved to more rapidly reach a greater number of third parties. Building on this, particularly through the lens of social media, I can't help but consider the potential that it triggers a form of herd/mob mentality that previously could only be possible in groups physically together.