Emotions are intrinsically good and bad

[WinterHold]

 Positive thoughts have to line up with positive emotions and negative thoughts have to line up with negative emotions

Not always: take fighting. Some soldiers become "combat high" in the middle of the shootout.
It's psychology that generate the "feelings". Teach somebody something from a very young age; and that's your shaping of their memory; that shapes their psychology on the other hand.

In some cultures; certain acts are paired with positive or negative emotions.
What does it mean to be normal in North Korea? and what it means to be normal in the U.S ?
The wrong is wrong because we are told it is. That's why cultures and generations differ.