How do you take your coffee?

[Aegon]

That's the way to go, huh? I really enjoy the taste of a good cup of coffee, but since I'm a broke intern I've been drinking a lot of cheap shit, and the coffee is just means of getting caffeine in me. Maybe I should invest in those instead.

Marketing makes you think you are buying crap, but I buy the generic store brand and I don't see the difference between that and Starbucks other than the price.

I like cheap, and I see no difference in taste. I make mine at home, and put chocolate powder in it in place of sugar. 

I always buy generic over hyped up over priced anything.

I mean, there are plenty of overpriced mediocre coffees out there that use marketing to trick people into thinking it's a superior product, but that doesn't mean that any more expensive brand is just as good as cheap stuff. That's like saying a $5 bottle of wine from the 7-11 is just as good as a $80 bottle from a vineyard. It's just not true. Or, even better, what about that cheap vodka in the plastic container vs. something like Grey Goose?

The fact that you feel the need to put chocolate powder in your coffee to make it appealing to you says enough. A good cup won't require a single drop of anything else, in my opinion. I've had some magnificent "local" brand fresh coffee (that I ground up myself, the dumb hipster that I am) that tasted sweet on its own. Such good stuff.