How do you take your coffee?

[Pat Mustard]

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Marketing makes you think you are buying crap, but I buy the generic store brand and I don't see the difference between that and Starbucks other than the price.

That's because Starbucks coffee is the same cheap shit you get from the own brands aisle in the shops.

PS the video is no longer true. I got into black coffee when I was living down in Cork, mainly because I'd either drink my store of milk in one day or it'd go bad from lack of use, so I often went weeks without milk. But when I came back up home I decided to cut sugar out of my coffee (the last place, aside from porridge, where I added sugar), and found black coffee a bit too bitter without sugar. So milk was back in.