People who haven't been indoctrinated to believe in hell don't seem to have any fear of it. I was indoctrinated, but at this point you might as well threaten me with a promise to imagine that I'll be reincarnated as a leprous duck after I die. The sentiment is a little hurtful, but I'm not worried that I'm going to wind up a diseased duck.
I'm not anti-Christian. I'm anti-stupid.