Subjective Morality?

[DLJ]

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It’s a loaded question.
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This is reminding me of the school playground occurrences when some older child asked e.g. T-Rex or Slade? (or was it Bowie?  Not sure, I was only 5 or 6 years old).  My reply was "Ugh?"  Later I asked my older sister what that was about and was told it was about musical preferences and not important.

Observing the playground throng over the next few months I discovered that it was important with regards to credibility / pecking order / acceptance into an in-group, specifically when there was the question "Leeds Utd or Liverpool?" (yes, this was the early '70s) - a 'wrong' answer might earn you a punch on the nose.  I learned that the best answer was "Rugby".

So when faced with the "cognitivist or non-cognitivist" question, I can only reply... "please explain to me why I should care?"

Of course, it's not simply a childhood thing...
In the US: Liberal or Conservative?
In Straya: Holden or Ford?
Here, there's a lovely lady I know from the local Socrates Cafe (meetup), she has a medical background and is smart as a whip.  But do you know how I know that she is deep-down evil and depraved?  She chooses Coke over Pepsi and Potter over Tolkien.  It's hard to identify with anyone like that.