RE: Does trying to live healthy make sense considering an imminent bird flu outbreak?
August 20, 2021 at 3:36 pm
(This post was last modified: August 20, 2021 at 3:48 pm by The Grand Nudger.)
It's still sold - not just in the frozen foods aisle but commercially, for storefronts interested in bottling and branding their own product.
Tropicana invented the term "not from concentrate", and it's a term of art. The short version is that the only difference in process, as mandated by the fda, between concentrates and juice marketed as fresh, is whether water was extracted prior to transport. The fresh juices transport the whole volume, but it's the exact same product that you get in concentrates aside from that. All of this down to the realities of ,producing and processing and storing juice, and the truly amazing thing about citrus, it's flavor - as yet unreplicable.
The reason that the fresh juices seem better to us, than the concentrates used to, is down to the flavor packs improvement over the years, and those are proprietary (as the processes once were broadly, and to this day specifically). If you can find concentrate where you are, and reconstitute it properly, you'd find that they don't taste the way they used to either. In fact, you may be drinking a reconstituted juice marketed as local and fresh, somehow, depending. As with so many other products, it's not uncommon for a "farm fresh juice company" - whatever to have an address that resolves to a bottling plant in mere reality.
When you consider this, the healthy natural ad campaign for sugar water stands out as both more cynical and more brilliant. The two products don't even compete with each other for market share, consumer demographics being sharply split along the lines of the haves, have somes, and have nots.
Tropicana invented the term "not from concentrate", and it's a term of art. The short version is that the only difference in process, as mandated by the fda, between concentrates and juice marketed as fresh, is whether water was extracted prior to transport. The fresh juices transport the whole volume, but it's the exact same product that you get in concentrates aside from that. All of this down to the realities of ,producing and processing and storing juice, and the truly amazing thing about citrus, it's flavor - as yet unreplicable.
The reason that the fresh juices seem better to us, than the concentrates used to, is down to the flavor packs improvement over the years, and those are proprietary (as the processes once were broadly, and to this day specifically). If you can find concentrate where you are, and reconstitute it properly, you'd find that they don't taste the way they used to either. In fact, you may be drinking a reconstituted juice marketed as local and fresh, somehow, depending. As with so many other products, it's not uncommon for a "farm fresh juice company" - whatever to have an address that resolves to a bottling plant in mere reality.
When you consider this, the healthy natural ad campaign for sugar water stands out as both more cynical and more brilliant. The two products don't even compete with each other for market share, consumer demographics being sharply split along the lines of the haves, have somes, and have nots.
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