Credible/Honest Apologetics?

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It's amazing to me...there are tons of credible authors that write about christianity - but they don't make a dime in the christian market.  It's nothing but straight hacks and con men dominating that demo.

I think that you use the appropriate term, market. Freely you receive so freely give. It's only going to be sold if it's hacks and con men because that is what the market can bear. Like the legacy media or healthcare industry. No one wants to hear the truth. They want sensational bullshit. Look at the scientists who's credibility and even careers were demolished because they weren't in line with the more profitable unscientific nonsense being propagated by the industry. That's the way it goes. Always has.