Quote:Belief perseverance (also known as conceptual conservatism) is maintaining a belief despite new information that firmly contradicts it. Such beliefs may even be strengthened when others attempt to present evidence debunking them, a phenomenon known as the backfire effect (compare boomerang effect). For example, in a 2014 article in The Atlantic, journalist Cari Romm describes a study involving vaccination hesitancy. In the study, the subjects expressed their concerns of the side effects of flu shots. After being told that the vaccination was completely safe, they became even less eager to accept them. This new knowledge pushed them to distrust the vaccine even more, reinforcing the idea that they already had before.
Wikipedia || Belief perseverance
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