I don't share your enthusiasm here I'm afraid. This advert is a lot weaker than the previous one. The message it is trying to convey is lost on people just walking down the street that are not aware of the background of this campaign.
edit: I just sent the picture of the billboard, (and nothing else) to a colleague who is not aware of the campaign and asked him if he could tell me what the advert is trying to tell us, and he did not get it. I am pretty sure I can do this to 50 colleagues and the results would be the same.
edit: I just sent the picture of the billboard, (and nothing else) to a colleague who is not aware of the campaign and asked him if he could tell me what the advert is trying to tell us, and he did not get it. I am pretty sure I can do this to 50 colleagues and the results would be the same.
Best regards,
Leo van Miert
Horsepower is how hard you hit the wall --Torque is how far you take the wall with you
Leo van Miert
Horsepower is how hard you hit the wall --Torque is how far you take the wall with you
