Since genkaus was here, it is safe to assume the purely philosophical aspect has been addressed. 
Beyond that, the answer is both. A sense of goodness is a social construct and a learned behavior reinforced by the release of happy chemicals in the brain. Yet the first can be deconstructed and reevaluated and a new learned behavior instituted to favor the second.
Beyond that, the answer is both. A sense of goodness is a social construct and a learned behavior reinforced by the release of happy chemicals in the brain. Yet the first can be deconstructed and reevaluated and a new learned behavior instituted to favor the second.
