This could have been a simple murder. But it seems it was a ritual murder, not only is she acting strange, which was most likely under the influence of a drug. The way she was acting implied a ritualistic aspect, her movements were on purpose and not panic or sporadic. I think she was killed by cultists and the hotel to save face covered it is up afterwards. Or it was aliens.
I would be a televangelist....but I have too much of a soul.