Hmmm, I seem to be in a minority of 1 on this ,so I'll expand a bit on my original post.
On one level, if the intention is to make atheists feel good, seeing atheism advertised like faith is, then fine, it delivers.
However, if the intention is more substantial, then what are the posible results?
The advert might create more atheists? It might, but I doubt it.
Will it win over borderline atheists? Again' I doubt it, one reason being that god squad will react ( it is already happening ) and in the pages of the popular press, prominent faith-heads will ridicule and probably misrepresent the message. The outcome may well be the opposite of what we want. Make no mistake, the establishment will pull out all the stops to discredit Dawkins. A perfect example is them using England's most prominent leftie, Tony Benn, to use his considerable debating skills ( supported by hostile interviewers ) to ensure Dawkins came off second best in the recent tv debate.
Another possibility, and I believe the most likely, is that the effect will be neutral. I say this from just talking locally to people who don't usually talk about the subject.
So, sorry if this comes over as being negative, but it's what I think.
On one level, if the intention is to make atheists feel good, seeing atheism advertised like faith is, then fine, it delivers.
However, if the intention is more substantial, then what are the posible results?
The advert might create more atheists? It might, but I doubt it.
Will it win over borderline atheists? Again' I doubt it, one reason being that god squad will react ( it is already happening ) and in the pages of the popular press, prominent faith-heads will ridicule and probably misrepresent the message. The outcome may well be the opposite of what we want. Make no mistake, the establishment will pull out all the stops to discredit Dawkins. A perfect example is them using England's most prominent leftie, Tony Benn, to use his considerable debating skills ( supported by hostile interviewers ) to ensure Dawkins came off second best in the recent tv debate.
Another possibility, and I believe the most likely, is that the effect will be neutral. I say this from just talking locally to people who don't usually talk about the subject.
So, sorry if this comes over as being negative, but it's what I think.
