advertising atheism on the sides of buses...good idea?

[CoxRox]

I can see what this campaign is trying to achieve and I am not offended. However, as 'clever' as the slogan is there is something 'lacking' in the statement. I'm not sure how to convey what I mean, and maybe I can't because I'm not an atheist. Imagine someone who has a shit life, maybe they are starving or in a war-torn country surrounded by death and suffering and they have a hope that this is not all there is. How can they 'enjoy' themselves if their one shot at life was fucked through no choice of their own? A child who dies - how do you take its parents' hope that they will see their child again, away, in such a flippant way, it seems? This is an emotive response and I just felt I had to put forward these observations as I'm sure many people reading the slogan may feel despair rather than the liberation it is meant to encourage. I can see the counter-slogan posters appearing outside the churches, playing on the words and you may say playing on the fears of people.