(March 11, 2015 at 5:22 pm)SeanBean Wrote:(March 11, 2015 at 5:20 pm)Brian37 Wrote: Yes gimmick same damed thing as a rebrand
It is?
You might make a case for the level. But it is still a retooling. If McDonalds suddenly changed it's name to "McPaynoattentiontoourcrappypay" it would still be the same Company.
Perfect example is "Childfund" used to be called "Christians Children's Fund", they dropped the "Christian" part because it wasn't marketing well.
ISIS who puts out these videos are tech savvy I am quite sure this wasn't simply about getting warm bodies. Just like when other groups recruit women. It isn't just about warm bodies. They are trying to make a moral statement too.