(December 5, 2016 at 12:22 pm)mh.brewer Wrote: The 5th Dimension made a pretty cool song about it that almost got me laid.
Perhaps if you were a different sign you might have closed the deal.

@OP: Of course, it's all bullshit. As for reasons for believing, you'd have to ask my ex-wife who got chin deep in this nonsense shortly before we split up. The appeal seems to be a mixture of a sense of relief that much of one's destiny is woven into the fabric of things combined with a sense of power that one can read the tea leaves, so to speak.
I chalk it up, along with such crap as Tarot, to a primitive form of psychological therapy. "This is a good month to take that chance at love" or "Now is a good time to keep one's counsel", etc. If things don't turn out as expected, there is always an escape hatch for the true believer, which usually involves blaming the one being read for not heeding the signs and acting accordingly.