The most demoralizing aspect of the sector I'm in is how quickly you realize that the people who's business and support you (and any sustainable future) depend on are also the same people who drive industry trends in the opposite direction.
It comes from a good place, but I'd be a liar if I told folks I'd never thought of exploiting the living shit out of their misapprehensions. I could, for example..massively increase the carbon footprint of my operation while cutting costs....hilariously...creating the impression that I'd done the opposite. This would justify, in the minds of a large portion of my customers, an increased price.
I could use that marketing to reach a larger base, through increased transportation, ballooning the carbon footprint further at a moderate cost, in exchange for a return orders of magnitude larger than we currently enjoy. This is exactly how the organic, free range, and vegan producers make their nut.
Something to think about this thanksgiving.
It comes from a good place, but I'd be a liar if I told folks I'd never thought of exploiting the living shit out of their misapprehensions. I could, for example..massively increase the carbon footprint of my operation while cutting costs....hilariously...creating the impression that I'd done the opposite. This would justify, in the minds of a large portion of my customers, an increased price.
I could use that marketing to reach a larger base, through increased transportation, ballooning the carbon footprint further at a moderate cost, in exchange for a return orders of magnitude larger than we currently enjoy. This is exactly how the organic, free range, and vegan producers make their nut.
Something to think about this thanksgiving.
I am the Infantry. I am my country’s strength in war, her deterrent in peace. I am the heart of the fight… wherever, whenever. I carry America’s faith and honor against her enemies. I am the Queen of Battle. I am what my country expects me to be, the best trained Soldier in the world. In the race for victory, I am swift, determined, and courageous, armed with a fierce will to win. Never will I fail my country’s trust. Always I fight on…through the foe, to the objective, to triumph overall. If necessary, I will fight to my death. By my steadfast courage, I have won more than 200 years of freedom. I yield not to weakness, to hunger, to cowardice, to fatigue, to superior odds, For I am mentally tough, physically strong, and morally straight. I forsake not, my country, my mission, my comrades, my sacred duty. I am relentless. I am always there, now and forever. I AM THE INFANTRY! FOLLOW ME!
