Movies are not for intellectuals

[Anomalocaris]

Of course, Avatar uses an ecological message to make billions of dollars which is genius because usually, ecology is poison for the box office since people hate being beaten over their heads how everything is polluted, but Cameron has found the way.

avatar’s is not a genuine ecological message,   it is crass exploitation of echo-mysticism, and eco-mysticism undermines the underlying rationale for ecological stewardship.