Recycling is probably a good example of why. Beyond general suspicion and into confirmation territory. Many of us recycle. It's a small thing that we can do. It hasn't changed the outcome..and, we've come to learn that it simply can't and won't, at least not as-is. Recycling is a mess. So we know the little thing we're doing isn't going to lead to the big change, and we know that if we wanted to make that little thing impactful we'd have to do the big thing of unilaterally changing the recycling model and the economy....somehow.
I am the Infantry. I am my country’s strength in war, her deterrent in peace. I am the heart of the fight… wherever, whenever. I carry America’s faith and honor against her enemies. I am the Queen of Battle. I am what my country expects me to be, the best trained Soldier in the world. In the race for victory, I am swift, determined, and courageous, armed with a fierce will to win. Never will I fail my country’s trust. Always I fight on…through the foe, to the objective, to triumph overall. If necessary, I will fight to my death. By my steadfast courage, I have won more than 200 years of freedom. I yield not to weakness, to hunger, to cowardice, to fatigue, to superior odds, For I am mentally tough, physically strong, and morally straight. I forsake not, my country, my mission, my comrades, my sacred duty. I am relentless. I am always there, now and forever. I AM THE INFANTRY! FOLLOW ME!