Does Atheism Need to be Rebranded?

[Shell B]

Hmmm. I'm afraid I don't care that much. The word only has one definition. People will redefine no matter what campaign a group of atheists launches to "reclaim" it. Furthermore, such a thing is bound to create ideas popping up with individual atheists being attributed to atheists in general, furthering the problem. I say let people actually try to understand it for what it is if they want to. If not, they can call it whatever they want, if it helps them sleep at night.