Does Atheism Need to be Rebranded?

[mediamogul]

I was thinking more in terms of advocating specifically for things like secularism, rights for non-religious people and anti discrimination on a societal basis. It's not in itself necessary to be anti-religious just that it is necessary to have some unity to oppose those oppressive parts of religion being enacted into public policy or culture.

I am also not talking about an atheist league where we go out burning churches but a little solidarity would go a long way and demonstrate that the religious right cannot easily push us around or back us into a corner. More people will come out of the closet about their atheism the more people there are in public who are not afraid to say they are atheists and to support others who label themselves as such. We just need to pick a damn word and stick with it.