Chad's motives are simple.
"You don't know everything about the brain so my woo will fill in the gap by default"
Just like every other claimant of every other superstition and conspiracy theory.
If he had anything he'd be in a lab or at a patient office. Instead he is not trying to prove, but convince. Marketing only proves you can market. But that did not make the sun a god and that was a successful placebo for 3,000 years.
"You don't know everything about the brain so my woo will fill in the gap by default"
Just like every other claimant of every other superstition and conspiracy theory.
If he had anything he'd be in a lab or at a patient office. Instead he is not trying to prove, but convince. Marketing only proves you can market. But that did not make the sun a god and that was a successful placebo for 3,000 years.