RE: Which typeface is better and why?
December 12, 2012 at 7:00 am
(This post was last modified: December 12, 2012 at 7:08 am by jonb.)
Ah, Ha Ha Ha (evil laugh) you've fallen into my wicked web, I got industry awards for my typography.
The first question is what do you want your typeface to do? Are you going for legibility, what size will it be used at and for what media? What message are you trying to get across. Very rarely does one typeface for-fill all the needs of a single graphic design so you should be looking at a combination, how well does this go with that, what image do they give across when used together. Is the typeface supposed to shout, or sit back as part of an overall design.
The bog standard way of thinking about a print ad (which is a good place to start), is that the image attracts,
The heading draws you in, and the text is there to ratify the claims.
So what I am saying, is don't create a typeface that looks nice, create a typeface to for-fill a need, once you have decided what it should do then you can start to work out, what it should look like. Personal advice stay away from designing a text face, These is the hardest to achieve with any satisfaction. So Go for a heading, but think what other faces it might be used with.
The first question is what do you want your typeface to do? Are you going for legibility, what size will it be used at and for what media? What message are you trying to get across. Very rarely does one typeface for-fill all the needs of a single graphic design so you should be looking at a combination, how well does this go with that, what image do they give across when used together. Is the typeface supposed to shout, or sit back as part of an overall design.
The bog standard way of thinking about a print ad (which is a good place to start), is that the image attracts,
The heading draws you in, and the text is there to ratify the claims.
So what I am saying, is don't create a typeface that looks nice, create a typeface to for-fill a need, once you have decided what it should do then you can start to work out, what it should look like. Personal advice stay away from designing a text face, These is the hardest to achieve with any satisfaction. So Go for a heading, but think what other faces it might be used with.
