I can't say I'm against the idea - to be honest I've had thoughts of a similar thing myself, more a sort of hive of free thought and education, if ever I won big on the Lottery. The odds against that are probably higher than usual, however, since I don't actually play the thing. No, the only red flag I have is the inevitable crowing demonstrated in the article, as in "Does it feel a bit like a new religion?" But since that stuff is in the mind of the beholder, it's just a matter of perception and thus their problem; except inasmuch as we'll end up fielding all that crap.
At the age of five, Skagra decided emphatically that God did not exist. This revelation tends to make most people in the universe who have it react in one of two ways - with relief or with despair. Only Skagra responded to it by thinking, 'Wait a second. That means there's a situation vacant.'