Devil's advocate..

[genkaus]

I didn't say that. It was an example of misapplying rationality. Morality isn't subjective preference but it is contingent, it matters where and when you live what morality you will end up forming. What culture you inherit cannot be predicted by a rational analysis and it's from there that the values which you would apply your rational considerations to derive. There is no universal platform because where you are born is purely arbitrary, thus the morals you end up forming have an arbitrary basis.

So, you regard where and when to be relevant to forming morality and not what and who. More specifically, human beings, by their nature, have certain basic needs that are common and can be regarded as universal. Needs such as life, autonomy, security - the values based on these needs, therefore, would not be arbitrary, but predicted by rational analysis.

The rest of your post goes back to trying to establish rational standards where there are none by sneaking in a value statement as if it were universal.

Except, freedom is identified as one of the universal values.

Morality works at a subconscious level; we don't choose how our subconscious reacts.

I disagree on both counts. We can affect how our subconscious reacts based on what ideals we consciously adopt and morality doesn't necessarily work at subconscious level.