The eternal punishment is justified. The punishment comes to those who have unforgiven sin, sin that is not forgiven will last for eternity because the sin is against the eternal God. So leave this life with sin and there's no chance of repentance, no repentance, no forgiveness, no forgiveness means the sin last for eternity and the eternal punishment is justified because of the never ending sin. If you have unforgiven sin in your life you can not worship a holy and eternal God, so one's downfall comes before the "not worshiping God" thing so many of you think gets you sent to hell, you're headed that way even before you don't worship.
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God loves those who believe and those who do not and the same goes for me, you have no choice in this matter. That puts the matter of total free will to rest.