yes, it is analogous to the evolution of genes, i fail to see your point. if memes exist then whether or not their predicted behaviour is similar in method to genetic evolution or not says nothing about it being a non-entity. just that it operates similar in style.
and where does it say in that video that a meme is nothing more than a concept? he even talks of a 'meme pool'. where would this meme pool exist? only inside our minds? like a soul? if something can't be measured then it is no science. memes cannot be measured. dawkins uses memes as a way to explain god. dawkins uses a nonmeasurable unit to describe why we think of god. it is not exact science. not even close.
and where does it say in that video that a meme is nothing more than a concept? he even talks of a 'meme pool'. where would this meme pool exist? only inside our minds? like a soul? if something can't be measured then it is no science. memes cannot be measured. dawkins uses memes as a way to explain god. dawkins uses a nonmeasurable unit to describe why we think of god. it is not exact science. not even close.