in your mind, how does the word 'meme' differ from 'idea'? not at all it seems.
also, if anybody was going around saying 'all swans are white' then they were ignorant. using accurate scientific language you should say before the discovery of black swans 'all swans that i have encountered so far have been white'.
also, if anybody was going around saying 'all swans are white' then they were ignorant. using accurate scientific language you should say before the discovery of black swans 'all swans that i have encountered so far have been white'.