What will it take to convert you?

[Spooky]

It kind of hurts PR when you start by demanding love and worship, and kill people who don't. Even if you come back later and talk about loving your enemies and giving to the poor, people will still bring up the fact that your biggest concern is still worshiping you, and your most common method of dealing with people who don't is killing them.

Given your avatar I should expect a reference to the crusades. Fair enough.