Open DNS Servers

[Marsellus Wallace]

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Google heavily penalizes SEO.

Your content should be well structured and easy to parse.

Such is compatible with all search engines, thus a Google-only optimization is not needed.

With respect to Ad Exchanges, DMPs and friends, Google is not the only one in the arena. There are quite a few -- Apsalar (DSP), Epsilon and DataLogix immediately come to mind.

Finally, there are plenty of reliable DNS servers to choose from -- Google only owns a few "memorable" IP addresses that makes them seem a lot more prevalent than they really are.

Name servers are EVERYWHERE.

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Thats right, but Google is much better than any other competitor in all of these things .